Fair pricing

Did you know that your usual watch could be marked up over 20 times? We decided to change that by stop working with middlemen and pass the savings down to you.

With full control over our supply chain we’re able to ensure that the finished timepieces meets our strict requirements, everything from our watchmakers production process down to the choice of raw material.

That’s how we can offer factory direct prices with the same quality standards as leading luxury brands.

Some might call it stupid, we call if fair.